Lavet af Kasper Hjortshøj Østergaard
The purpose of this study is to investigate the company FTZ Autodele & Værktøj A/S within the overall subject area of internationalizing. The basis of the study is to analyze the current competi-tion on the Danish market of spare parts after giving a simple characterization of the company. Fur-thermore the paper will analyze the composition of the company’s value stream in order to find the most important parts of it and thereby analyze the necessary adjustment in order to internationalize successfully. Finally the study will assess the consequences for the company in proportion to inter-nationalize.
The study has been made by examining various different theoretical aspects and comparing them to both external and internal empiricism.
The result of the analysis shows that these current years could be the right ones for FTZ to start in-ternationalizing because of their current situation within their line of business. Furthermore it shows, that in order to internationalize successfully, the value creation within the value stream mostly happens within just a few areas, which is why these are the most important to adjust right, if the company decides to internationalize. Finally, the paper concludes, that there are several different pitfalls for the company in order to internationalize, but that the possible yield is good. [Læs mere…]