Indholdsfortegnelse
Virksomhedsanalyse af Pandora
Abstract
This study examines Pandora’s strategic decisions through the financial crisis. Pandora has had a big loss in 2011 where the share price for Pandora’s stocks fall and a lot of investors lost a lot of money. Pandora went through a big crisis which started in 2011 and kept going through 2012. The economy of Pandora was dropping a lot in 2012.
All these losses came from the strategic decision Pandora made in the start of 2010, where Pandora decided to raise the prices on their products. This decision where made at a point where it did not in accordance to the macroeconomic situation in Denmark. The GDP is dropping, the unemployment rate is increasing and the disposable income is dropping in Pandora’s market segment, this leads to that the demand for expensive luxury jewelry was dropping. Denmark were in an economic depression, which also lead to that the consumers save their money, because of the financial crisis. [Læs mere…]


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